Here are the Reasons Why Your Counter Display Boxes will Impress the Customers?

The counter top display boxes are the boxes that you have to notice whenever you go to the mall. These boxes are no doubt the most impressive, compelling and attractive boxes in a mall.

The color scheme, design, structure, shape and finish of these boxes are simply beyond the best designed boxes. They reflect the art and practices of packaging at its best,

In this post, I am going to reveal the reasons why the cardboard counter display boxes are the best ones and why customers always get attracted to them.

After reading this post, you cannot still say No to display packaging!

Here you go:

1. Materials

In case of readymade or even in case of custom boxes, the materials are mostly chosen by the packaging company and there is some sort of uniformity in terms of materials and their treatment.

However, in case of custom made display boxes, not only the materials are strictly chosen by the customer, but also their treatment is not the same as in case of other custom boxes.

The purpose of these boxes is to stun the target customer and compel them to buy certain items at a very short notice.

2. Shape & Structure

It is perfectly possible for other custom boxes to prevail and excel even if the shape and structure is not so compelling, but when it comes to counter display boxes, they cannot even win a space on the counter if their shape and structure is not promising.

The packaging companies try to make the counter top displays with best and unique shapes and structures.

They especially consider the fact that these boxes are supposed to market the product as well, so the logos and company names and product names etc. are always mentioned clearly.

3. Vibrant Colors

The most noticeable characteristic of counter top display boxes is the use of vibrant colors in their making. I never saw any bore and dull display box, or if I saw, it did not manage to be there for too long.

The loud and lively colors used on counter display boxes have only one purpose; attract the customers and compel them to consider buying the products placed in that box.

This is a key ingredient of display packaging and it always gathers a lot of customer attention.

4. Graphics & Patterns

From whirlpools to triangles to squares and oval shapes and a lot of other graphics and patterns are tried to make the counter top display boxes more attractive and more compelling. This target it set so to make the display packaging most compelling and attractive packaging in a coucted towards good packaging and they buy the products packed inside such packaging. It is all about the desperate time and desperate measures.

The time when a customer is about to leave a mall is a desperate time and it requires desperate measures too because without them you will not be able to make sales.

These Bad Packaging Practices Put Custom Boxes Manufacturers to Shame

Custom box design manufacturers are the companies that make the packaging for other companies. These packaging companies have design experts as well as packaging experts who try and keep packaging engineers on track.

They devise the strategy for a packaging company and they decide as to which type of packaging practices are good or bad.

However:

Sometimes they make mistake and it is because of their bad packaging practices that they give a bad name to the packaging industry.

Still:

I would not say that it is very easy to tell good packaging practices from the bad ones. At times, some good packaging styles turn out to be bad, because they were used in an alien and wrong way.

In this blog post, I am going to reveal the packaging practices that put packaging companies to shame but one trusted packaging company in my mind that is packagingblue.com which is provide mistake free packaging to their clients with low costs I think we should buy desired packaging form this company.

1. Using Kraft or Corrugated Fiberboard without Stickers

There are different sorts of packaging materials for different sorts of packaging requirements. Most of the packaging companies now lean towards wood-pulp based materials because they are 100% biodegradable and ecofriendly.

These materials are commonly known as cardboard, corrugated fiberboard and Kraft etc. While cardboard is an ink and printing friendly material, the latter two are not.

No matter which color you apply on Kraft, it will eventually have a pale-ish look; it is because Kraft is a different type of material, and it is better to be used with its natural color.

Corrugated, on the other hand, is a very thick material and it can soak a lot of ink before ever it has a print on its surface.

Packaging companies can sort out this problem by printing stickers containing company’s name, logo and product name etc., but all packaging companies do not provide this feature which is a mistake.

2. Lack of Negotiation

No this is not about price. Price is something that all packaging companies and their clients discuss at length.

It is more about turnaround time, free features and shipping etc.

When you do not negotiate over these and other such important details, there are always chances for you to make mistake and lose a customer.

Customers want to get shipping maximum within 4 business day, packaging companies might need time because they do not service one client at a time and they have a queue to handle.

Likewise, customers expect to get a lot of free services and features, especially included, free shipping. To the contrary, the packaging companies cannot ship free without having to pay for it and no one wants it.

There is a clash of interests which lead to lack of negotiation, confusion and losing the customers.

3. Lack of Creativity & Innovation

If you asked some packaging company about the most unique or different packaging that they ever used, most of them would mention packaging styles such as pyramid, gable or pillow.

However:

They seem to be unaware of the fact that these packaging styles, as much unique as they are, are still used by a lot of companies.

They simply fail to get it that perhaps just like Nike Green Speed packaging; they also need to go beyond the already explored designs.

This lack of innovation and repetition of same exhausted style and design is a big packaging mistake. No one has yet invested the perfect packaging, so innovation must go on.c

These are some basic packaging mistakes made by big and small custom box manufacturers, and if you are also running a packaging unit, you must avoid these mitakes.

How to Choose Product Packaging for Your Product?

When you have a physical product that you may plan to sell or an idea of a physical product then you will need to ship it to different destinations.  You will need to make different decisions about the quality of material of your product or merchandise that you may cater for different markets. You will have to think about its usability and the ergonomics of that product. All these pieces of information have to be laid out and planed to a great extent. This is vital to ensure the success of a product. Let’s see these points in detail.

There is no better feeling than your own out of the box idea-packed in a #customized box. #packaging #custom_boxes pic.twitter.com/tRZUVlBnqg

— Packaging Blue (@PackagingBlueUS) October 18, 2017

Transportation

When it comes to transportation, the packaging of the product plays a crucial role. If you are using custom boxes or stock boxes, in any case you need to make sure that it provides you with all the necessary features that can make the product journey as safe as possible. The safety and integrity of your product is only ensured when you use appropriate packaging while considering the dimensional weight of the product.  If you have a product that is destined for market shelves, the aesthetics and good looks of the product packaging has to well taken care in order to make it successful. Most of the customers buy product for emotional reasons but they do not want the idea of being sold rather they satisfy everything they buy with logical reasoning.

This makes it crucial to make the packaging of the product important. The packaging from the transportation point of is equally important. You have to make sure if the packaging is durable and sturdy enough when it ships while minimizing the volume and the weight of the transport packaging. You need internal protection at the same time. The inside of the transport boxes also have to be well padded and cushioned depending upon the fragility of the product that is packaged inside.

Material of the Product Packaging

The material of the packaging also has to be evaluated. This includes the internal and the external packaging. There are generally two types of material that are used for transport of products over long distances until the consignment reaches its destination.

Paperboard boxes: The biggest advantage that paperboard holds is its light weight. It is generally used for products that do not require too much protection survive a ride like cosmetics, food items, pharmaceuticals and computer and electronics hardware.

Corrugated boxes: Corrugated packaging has multiple layers of reinforced cardboard that is much stronger in absorbing pressures and other forces that can bend or crush the products inside large containers. This kind of packaging is used to ship breakable and fragile stuff such as vauses and crockery made of clay, porcelain, or ceramics that can break during transport.     

Ergonomic Considerations

Taking care of ergonomics of merchandise has been more important than ever weather it is your product or the packaging. It includes how it is placed with the user and how the user interacts with this product and it packaging. This makes the user experience highly essential. This can be winning factor if you perfect a product that is already there in the market or it is a new idea that came from the back of your mind. 

These are the main consideration that makes your product shine with its packaging. The success of the product packaging has a pivotal role in the success of your product. It is crucial to come up with all necessary measures to build your brand with keeping the product  and product packaging in mind. 

I Remodeled My Display Boxes with Help of these Packaging Principles and Results Were Stunning

Hi there:

Just like you folks I also started a business. It was a lipstick brand and although I tasted some bade blood, finally the business is out of the breakeven period and I am making good money out of it.

This is a story of how display boxes changed my business from nothing to everything that I could count on.

At first my business was not doing well. Since it was a new brand and the packaging was hardly acceptable, my company’s lipstick boxes could only win space in the most inconspicuous corner of a store.

Then a friend advised me to try to display packaging; yes the boxes that you see on cash counter, when you are about to check out.

Now:

If you think that I just tried clear display boxes, my business took a 360 degree turn and I started living happily ever after, this is kind of folk tales.

I am not telling you a bedtime story; what actually happened that my display boxes were still not considered worthy of cash registers, but they win some customer interaction.

I talked to the same friend who advised me to try the display packaging; he vetted my display boxes and told me a few flaws that he noticed.

I tried his packaging principles and bingo! It changed everything. My display boxes win their place on cash counters and pretty soon sales were going record high.

Here are those packaging principles that I followed:

1. Link between Packaging and Product

There is always a link between packaging and the product. If your packaging does not reflect the nature of the product packed inside it, it is a fail.

My acrylic display boxes were very attractive, but they failed to make a link with the lipsticks packed inside them.

I changed it an added colors and graphics related to my products and pretty soon started noticing good results.

Remember:

The packaging of a deck of poker cards should not like that of cigarettes. Confuse the customer and you will get your lesson.

2. Unique Shape

From candies and chocolates to cosmetics and items of daily hygiene, the display boxes are the same. Dual bottom to hold on the products, one long background wall with product images and company name etc. and two diagonal walls!

There might be a time when this was the most unique shape of mini display boxes; it is not the case anymore.

Now every Tom, Dick or Harry knows that retail display boxes are the express way to sales boost and most of the times they try the same typical shape that I have mentioned before.

We need to do out of the box to get noticed. I tried different type of display packaging; my boxes were oval shaped.

Try something new or exciting.

3. Use Emotional Triggers

Try humor, political satire, Holidays approach or emotionality, but you have to have some sort of social appeal or other emotional triggers to attract more and more people.

Y’all know how Starbucks got it handed out to them. They could not remove Christmas-related signs and symbols from their Christmas season coffee mugs and still do good business.

Public deals ruthlessly with a business that does not care of their emotions, religious sentiments and cultural affiliations.

Never ignore them; instead, try to exploit them with your counter display boxes, and see how everything turns out in your favor.

Try these principles and turn the tides in your favor before it is too late.

How Theme-Based Custom Beverage Packaging Can do the Abracadabra for Your Business?

Have you ever though what is the biggest mistake made by the beverage businesses who are not selling as much as needed to survived? Well, apart from the quality of the product itself, I think it is the quality of custom beverage boxes mainly, where these businesses make a big error.

The error that I am talking of is falling for a brainless, but attractive packaging. It is very good for your business to get highly quality and impressive customized beverage packaging for your hot or cold drinks. It does the job, only if it is done intelligently.

So what is it that they miss in packaging? Why I deem almost half of personalized beverage packaging as one done brainlessly? It is because most of the custom packaging is not based on a pre-devised theme. More clearly, these boxes do not represent the beverages packed inside.

Now, put yourself into the shoes of the target customer and assume that you are in a mall having a look at shelves that host beverages and drinks. You are there to buy mint margarita and all you see is the boxes with wording that cannot be read from a distance, no images and a lot of colors and designs. However, you are here to buy mint margarita and luckily in the line of brainless boxes with no image of mint margarita, you suddenly happen to find a box with an image of pepper mint, lemon and a tempting glass of mint margarita.

My question is, which pack full of delicious mint margarita would you buy? One without any representation given to the beverage inside or one with the relevant images and theme? Isn’t this a eureka moment for you? What a considerable number of the beverage companies do is ignore what they sell and delve deeper into the realm of design and finish.

In this post, I will share with you some very effective tips to have the tell-tale packaging for your beverages. Let us get involved:

• Image of the Main Ingredient – Well, this is not something that most of the customized beverage boxes lack; all beverage companies know that if they are selling apple juice, they have to place the tempting images of apples, glass full of apple juice or the juice itself on their boxes. However, the way your represent it might be different. Take Nestle for an example; in one of their fruit juice line’s packaging, they have shown the image of an outpour of the juice. This tempting diagonally placed image makes the Nestle fruit juice pack totally irresistible.
• Supporting Images – You must have noticed how a few beverage companies which are selling their juices at an international level, show the image of the target customer as well. Right? Well, this is a tactic which will automatically divert the attention of such target consumer towards the packaging.

So, first of all define the age group of people who buy your products, then choose the gender that will mostly go for it and then the social class etc. Eventually you will have an ideal and narrowed down persona of target customer. Personify that person and give them proper representation on your personalized beverage boxes. Now see them rolling in a queue to buy your awesome beverages.

• Hot or Cold – Well, this is the area where the biggest number of “not-making-enough-sales-beverage-companies” lacks the most. This is a considerably delicate point and not as ‘right-in-front-of-the-eyes’ point as the previous ones.

Alright, so the point is to know the type of beverages that you deal in. If you are a manufacturer of the hot drinks, definitely the ice cubes, snow flaks and visual personification of the cold breeze are not going to help you. You would only be doing the wrong type of branding. While I know that no company actually makes this type of mistakes, there are the companies with custom made food and beverage boxes which are not as hot or cold (as per the case) as their drinks are. Your box should be sizzling hot if you sell hot drinks or snow cold if it is full of a chilled drink.

So, these were some simple branding techniques that you can use, resonate your custom boxes with the theme of your beverage and capitalize over a better branding.

The Ways Custom Boxes Can Help Any Business

Custom boxes are customized with a specific purpose in mind, and that is to make a difference in the market and sell the product easily. Packaging is considered the part and parcel of any business, and no business can operate without proper packaging solutions unless it is a services-based business. For a product-based business, packaging matters a lot; it keeps the product fresh and safe, and it helps the company establish a healthy brand image. In this blog post, I will explain as to how the custom boxes help a business prosper and create a positive image in the eyes of the customers.

Logo and Other Branding Devices

You know that a company’s name, logo, and tagline are the devices used for branding. This means that if a company wants to sell its products, it should better use its creativity and place these devices on proper places. Your custom packaging serves the same purpose that a T.V. commercial, billboard or newspaper ad does; it speaks out loud for your company and your product. A custom box would have the logo, company name and slogan printed on its conspicuous spots and thus serves the purpose of branding.

Size Matters

If you want to exploit the branding potential of your custom boxes, you need to take care of the sizing. Bigger the size, better the chances to make an impact. Take Dunkin Donuts’ food bag as an example. To pack donuts, they do not need a big size bag, but they still use food bags to pack their donuts. Why? So they may get some extra space for the branding and marketing of their products. A big sized box or food bag may accommodate big logo, company name, tagline, product name, ingredients, instructions and important details.

Boost the Brand Image

The brand image needs a lot of efforts. Unless you become all mouth and shout out loud about what you sell, you have no chances to sell your product. You can easily boost your brand image by using high-quality custom boxes. People do not dispose of the food bags, packaging bags, and boxes that can be used for a long purpose. For example, a company sells Dress Shirts in a unique type of packaging, which looks more like a file rack or box. This usability works in favor of the brand. As long as the customers are using your custom boxes and bags, instead of simply disposing of them, you have good chances to sell more.

 These custom boxes and bags are your silent advertisement; your prospects get to see them every day when they use them, and their friends and family also get to see these boxes. This provides you an unmatched chance to reach out to the maximum number of prospects in a very stylish, cost-effective and impressive way.

So this is all about the impact of custom boxes and how they help the brands make the maximum impact on their potential customers. These custom boxes and bags are actually branding devices in disguise of protecting and preserving the products.

10 Stunning Ideas for Custom Lipstick Boxes

Lipstick is on top of a woman’s EDC makeup kit. One of the few makeup items that a woman must carry with her or in her bag is a lipstick. This dire need necessitates an equal need for custom lipstick boxes. A lot of companies making custom boxes live off of the massive custom lipstick packaging orders. In a world where thousands of lipstick brands are fighting tooth and nail with each other, it is very difficult to make a difference. My today’s post is geared towards custom lipstick boxes and to show you how 10 stunning packaging ideas can boost your lipstick business.

1. Minimalist Packaging

We live in a minimalist world. Why not minimize the packaging, reduce the shipping costs and earn more money? Well, here is this exciting idea. Turn your product’s packaging into a part of your lipstick. Divide lipstick packaging into two parts: upper part will be the upper part of lipstick as well and so would be the case with the lower part.

2. Printing on the Edge

Lipstick boxes are mostly rectangular and thin. Emboss the company’s name on the edge between two sides and this will enhance the brand appeal. People would feel easy to read company’s name and get more exposed to other details.

3. A Pyramid

Almost every company out there has the same thin and rectangular lipstick packaging, why not try something different? Get custom lipstick boxes fashioned into the pyramid shape and tada, you have the most unique lipstick box which will attract the biggest number of people.

4. Out of the Box

Design your packaging in a way that only the lower part of the lipstick will be stuck in the pack, while the upper half with the cap, will stick out of the box. Not only it will expose the opener to the beholder and thus make the packaging look amazing, but it will also enable the prospect to open the lipstick and check it, while it is still in the pack.

5. Different Colors

People prefer diversity to uniformity. And colors are always good if they are in abundance. Then why paint the lipstick, its container (plastic or metal) and the packaging in the same color? Try diversity and make sure that all three: lipstick, container and the pack have three different colors. To make things interesting, divide the container and package into two parts: top and bottom. Now color each part in a color different than others. This parade of colors will please the beholder.

6. Logo in the Center

Alright, so the minimalist approach says that the lesser details on the pack, the better it is. Now, the problem with cosmetics packaging is the importance of details. How to give space to all important details and still leave a space to breathe? Here is how. The most important details are the company’s name, logo/slogan, and product’s name. You can accommodate all these important details on one side, mentioned ingredients on another and leave two sides mostly empty for a better visual effect. To mention three important things on one side, place the logo/slogan in the center, company’s name on the left side and the product’s name on the left side.

7. Window Pane

To enhance the ease of the potential customers, you can add a die cut window pane to your lipstick’s box and kill two birds with one stone: make the box more impressive and ease off the customer from the pain of opening the box and checking the lipstick.

8. Emboss Some Lips

Some traditions cannot be compromised; captain goes with the ship and a lipstick box comes with a sensational image of lips on it. Make sure to go with the tradition but in a unique way. If most of the lipstick boxes come with the plain image, you should try embossed and if embossed is too mainstream, go with debossed printing.

9. No Racial Bias

Lipstick products are mostly made for women and they use them from all over the world. Numbered are the days when racial affiliations or bias were accepted, not people believe more in racial equality. Make sure that your custom lipstick boxes have female images and the images are of the females from all different races.

10. Combinations Work

Gold and silver or diamond and silver combinations are very hip. Make sure that your packaging includes some kind of combinations, if not these combinations. Combinations have proven to be very attractive; try them.

Try these awesome custom lipstick boxes and get it from highly customized packaging companies like Packagingblue.com tricks and search for more. I am sure that these will help your business a lot.