These Bad Packaging Practices Put Custom Boxes Manufacturers to Shame
Custom box design manufacturers are the companies that make the packaging for other companies. These packaging companies have design experts as well as packaging experts who try and keep packaging engineers on track.
They devise the strategy for a packaging company and they decide as to which type of packaging practices are good or bad.
However:
Sometimes they make mistake and it is because of their bad packaging practices that they give a bad name to the packaging industry.
Still:
I would not say that it is very easy to tell good packaging practices from the bad ones. At times, some good packaging styles turn out to be bad, because they were used in an alien and wrong way.
In this blog post, I am going to reveal the packaging practices that put packaging companies to shame but one trusted packaging company in my mind that is packagingblue.com which is provide mistake free packaging to their clients with low costs I think we should buy desired packaging form this company.
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Using Kraft or Corrugated Fiberboard without Stickers
There are different sorts of packaging materials for different sorts of packaging requirements. Most of the packaging companies now lean towards wood-pulp based materials because they are 100% biodegradable and ecofriendly.
These materials are commonly known as cardboard, corrugated fiberboard and Kraft etc. While cardboard is an ink and printing friendly material, the latter two are not.
No matter which color you apply on Kraft, it will eventually have a pale-ish look; it is because Kraft is a different type of material, and it is better to be used with its natural color.
Corrugated, on the other hand, is a very thick material and it can soak a lot of ink before ever it has a print on its surface.
Packaging companies can sort out this problem by printing stickers containing company’s name, logo and product name etc., but all packaging companies do not provide this feature which is a mistake.
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Lack of Negotiation
No this is not about price. Price is something that all packaging companies and their clients discuss at length.
It is more about turnaround time, free features and shipping etc.
When you do not negotiate over these and other such important details, there are always chances for you to make mistake and lose a customer.
Customers want to get shipping maximum within 4 business day, packaging companies might need time because they do not service one client at a time and they have a queue to handle.
Likewise, customers expect to get a lot of free services and features, especially included, free shipping. To the contrary, the packaging companies cannot ship free without having to pay for it and no one wants it.
There is a clash of interests which lead to lack of negotiation, confusion and losing the customers.
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Lack of Creativity & Innovation
If you asked some packaging company about the most unique or different packaging that they ever used, most of them would mention packaging styles such as pyramid, gable or pillow.
However:
They seem to be unaware of the fact that these packaging styles, as much unique as they are, are still used by a lot of companies.
They simply fail to get it that perhaps just like Nike Green Speed packaging; they also need to go beyond the already explored designs.
This lack of innovation and repetition of same exhausted style and design is a big packaging mistake. No one has yet invested the perfect packaging, so innovation must go on.c
These are some basic packaging mistakes made by big and small custom box manufacturers, and if you are also running a packaging unit, you must avoid these mitakes.
